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Freelancer just sniffed up a very interesting press release, quite well timed with the AMD Cinema 2.0 event in New York. It appears Blizzard and AMD is tying some sort of knot, and would it be blasphemous to hope we Cinema 2.0 effects WoW/SC2/D3?
 Blizzard Quote: (Source) |
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| AMD and Blizzard Entertainment® Join Forces in Strategic Global Agreement
—Collaboration helps ensure rich experience for World of Warcraft® gamers playing on new AMD ATI Radeon™ HD 4800 series graphics cards— SUNNYVALE, Calif.—August 12, 2008—AMD (NYSE: AMD) today announced that it has entered into an agreement with Blizzard Entertainment® that will allow AMD to bundle Blizzard’s best games across all ATI Radeon™ graphics products, to deliver a superior gaming experience. As the exclusive graphics sponsor for BlizzCon™ 2008 in Anaheim, Oct. 10-11, AMD will treat gamers to the unparalleled graphics capabilities of the ATI Radeon™ HD 4800 series in all PCs for game play at BlizzCon™. “Blizzard Entertainment is responsible for the hottest titles in PC gaming and AMD is excited to be working closely with one of the top development teams in the industry to deliver exceptional gaming experiences for players around the world,” said Rick Bergman, senior vice president and general manager, Graphics Products, AMD. “Gamers have a variety of choices when it comes to graphics cards, and those who choose ATI Radeon solutions can be confident their purchase will give them the visually rich, high-performance experience they expect.” “Our collaboration with AMD is especially important to us because it provides us with early access to some of the latest graphics technology,” said Paul Sams, chief operating officer of Blizzard Entertainment. “Delivering a polished game experience is one of our top priorities, and this relationship helps us achieve that goal for Blizzard gamers who choose AMD graphics cards.” AMD is committed to helping PC gamers around the world enjoy The Ultimate Visual Experience™. The collaboration with Blizzard Entertainment underscores the mission of its recently announced AMD GAME! initiative, which is dedicated to providing consumers the information they need to help them better understand gaming technology and thus purchase the right systems and components they need to best meet their high-definition gaming needs. |
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Well, can’t have it all =P
I strongly doubt there will be any negative effects on Nvidia users out of this.
I’ve never fully realized this until now but I too have always used Nvidia cards in all of my systems.
I think this would do well for ATI though.
I’ve never fully realized this until now but I too have always used Nvidia cards in all of my systems.
I think this would do well for ATI though.
Very interesting. Sounds close to the “Made for Nvidia” campaign that Nvidia has been running. Wonder what persuaded Blizz to take thier side though? I expect it to be more of a promotional deal at Blizzcon and such rather than development help, but I wouldn’t put it past AMD, just as Nvidia do, to loan some expertise from their graphics division over to Blizzard to help optimise the game.
Oh and don’t expect Cinema 2.0 cutscenes Leord ;p Some of us don’t have the latest ATI cards for it.
Very interesting. Sounds close to the “Made for Nvidia” campaign that Nvidia has been running. Wonder what persuaded Blizz to take thier side though? I expect it to be more of a promotional deal at Blizzcon and such rather than development help, but I wouldn’t put it past AMD, just as Nvidia do, to loan some expertise from their graphics division over to Blizzard to help optimise the game.
Oh and don’t expect Cinema 2.0 cutscenes Leord ;p Some of us don’t have the latest ATI cards for it.
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Eewwwww! I hate ATI, Nvidia all the way!