Macromanagement

From The StarCraft 2 Wiki

"Macromanagement" describes the act of commanding control of armies in general, or making changes that has over-all effect on your gameplay. Commonly referred to as macro, this is one of the most important aspects of competitive gameplay in StarCraft and WarCraft.

Good macromanagement can be the deciding factor of a match, as changes made on the bigger scale can decide what units you can afford to buy, or what upgrades you can afford to research. It's generally the term for actions that relate to building, gathering materials or expanding, and not the direct control of units that are in, or moving into, combat.

"Macro" is usually referred to as the opposite of "Micromanagement".